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The internet ad industry thinks the term 'second-screening' should be replaced with 'switch-screening' because TV is no longer dominant

Can you remember the last time you watched TV without snatching your phone out of your pocket to send an email, or just to scroll aimlessly through your newsfeed?

A report from the UK's Internet Advertising Bureau (IAB) suggests the idea that the TV is the center-piece of the living room is now out of date. Smartphones and tablets are beginning to take over the TV's dominant position, the IAB asserts.

While 50% of UK adults say that the traditional TV set is the focal point of their living room, 70% said they were regularly glued to "connected devices" while watching TV. Among 16-to 34-year-olds this rose to 87%.

The IAB says that this is enough evidence to discard the widely-used term "second screening," and replace it with the more accurate "switch-screening."

I tried the high-tech café that wants to hack your body by adding butter to your coffee

Coffee with butter isn't a typical morning beverage. But it's become a craze among biohackers and those looking to add extra energy to their day.

Championed by Dave Asprey, author of "The Bulletproof Diet," the aptly named "Bulletproof coffee" (BPC) is a mix of specially treated coffee, butter from grass-fed cows, and "brain octane" oil, which is similar to coconut oil.

You've never seen these ingredients on a Starbucks menu. But they're staples at the Bulletproof café in Santa Monica, California.

The incredible rise of Sundar Pichai, one of the most powerful CEOs in the world (GOOG)

Google CEO Sundar Pichai just got a big payday.

He received roughly $183 million in company stock, which will vest over the next four years.

According to Bloomberg, this is the highest pay package that Google has ever given to an executive whose equity grants have been reported in filings.

Although Larry Page is still CEO of Google parent company Alphabet, Pichai has the incredibly important job of making sure that the company's core businesses and cash cow stay strong.

So who is Pichai and how did he scale the ranks to get one of the most important jobs at one of the most important companies in the world?

Elon Musk is not worried about Chevrolet's Tesla Model 3 challenger (tsla)

Tesla confirmed on Wednesday that its $35,000 entry-level Model 3 will be unveiled on March 31.

But what we will see in March is the prototype. Production and customer deliveries of the 3 won't begin until late 2017.

And by the time Tesla's 3 enters series production, it won't be alone in the marketplace.

General Motor's $37,500 Chevrolet Bolt will start rolling through assembly lines a full year ahead of the 3.

Like the Model 3, the Bolt comes with a price tag in the mid-$30,000 range and the ability to go 200 miles on a single charge.

So will Chevy's one-year head start be trouble for Tesla? Not if you believe Tesla CEO, Elon Musk.

"I would like to point you to the large luxury sedans segment," Musk said during Tesla's investors call. "If the Model 3 behaves at all like the Model S in its market segment, it doesn't seem like we are going to be demand constrained."

Twitter's new hope: 'resurrected users' (TWTR)
Posted February 11, 2016 0:39 AM
Twitter's new hope: 'resurrected users' (TWTR)

If you are a dormant Twitter user, be warned: Twitter wants to resurrect you. 

It may sound like something out of a B-grade zombie movie, but "resurrected users" are a central element of Twitter's comeback plan.

Twitter executives made multiple references to them during the company's Q4 earnings call. CFO Anthony Noto called them a "great opportunity."

So who are they?

Twitter spokesman Jim Prosser defined them as "people who were dormant but became active again."

It's not hard to see why these sleepers are so valuable.

Twitter's growth hit a wall and even shrank in the US, during the final three months of the year. To rekindle its growth, the company needs to introduce new people to its service and bring back those who have tried Twitter but for whatever reason didn't stick around.

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Theranos is on thin ice with Walgreens
Posted February 11, 2016 0:39 AM
Theranos is on thin ice with Walgreens

Theranos may be about to lose its partnership with the largest drug-retailing chain in the US.

The Wall Street Journal is reporting that Walgreens, which operates more than 40 Theranos Wellness Centers — places where people can have their blood tested — out of its stores in Arizona and California, sent the blood-testing company a warning letter in late January that gave them 30 days to resolve the problems found with its lab in California or their partnership would be terminated. 

Last month, the Centers for Medicare and Medicaid Services sent a letter saying it found problems with Theranos' Northern California lab, saying some of its practices "pose immediate jeopardy to patient health and safety."

JetBlue is entering the world of Silicon Valley venture capital (JBLU)

JetBlue Airways announced on Wednesday that it will launch a Silicon Valley-based venture capital subsidiary.

Called JetBlue Technology Ventures, the company will be led by former Olympian-turned-pilot-turned-airline-executive, Bonny Simi.

"JetBlue has always been an innovative airline," Simi told Business Insider.

"This is a great way for the company to look towards the future."

The new company wants to invest in tech innovations that will evolve JetBlue's customer experience and move forward the travel industry at large. 

As such, JetBlue Technology Ventures won't function like a traditional fund, Simi said.

"We are an operator and we are looking for strategic investment," She added.

"The goal is not necessarily to make a boatload of money. Having other investors could alter the goals the fund is trying to achieve."

The 10 most important things in the world right now
Posted February 11, 2016 0:39 AM
The 10 most important things in the world right now

Good morning! Here's what you need to know on Thursday.

1. Twitter's user growth came to a halt in the fourth quarter, sending the company's shares down as much as 13% before the stock recovered some ground in after-hours trading on Wednesday.

2. European markets closed higher for the first time in over a week on Wednesday, as banking stocks popped, paring some of their losses during the first few weeks of the year.


Inside the tech startup that tackles terrorists and is backed by an ex-CIA director

Europe is experiencing the worst refugee crisis since World War II and most of those seeking asylum are arriving by sea on smugglers' boats.

The EU is surrounded by 66,000 kilometers of coastline — 110,000 kilometers if you add in the UK and Scandinavian countries. It's not easy monitoring all that territory. On top of that, there are major issues around maritime security, such as terrorism.

Surprisingly though it's pretty easy to slip past radars and there aren't a whole host of other ways to monitor threats. That's what Ami Daniel and Matan Peled found out when they both served as naval officers.

The pair co-founded the Israeli startup

There's a war brewing between London's rival food delivery apps

Deliveroo is widely known as the go-to platform for anyone in London that wants good, quality restaurant food (from the likes of Dishoom, Meat Liquor, or Wagamama) delivered to their front door by a man on a bike.

But Belgian startup Take Eat Easy, cofounded by a brother-and-sister team along with their two friends, now wants to muscle in on the action.

Both companies aim to partner with premium restaurants that don’t typically provide delivery. They both charge the restaurant around 30% of the overall bill and they both charge the consumer £2.50 per delivery.

There's little between them in many respects.

Take Eat Easy— already the number one restaurant food delivery service in Belgium and France — has been quiet about its UK operations until now. But that's about to change.