Tesla confirmed on Wednesday that its $35,000 entry-level Model 3 will be unveiled on March 31.
But what we will see in March is the prototype. Production and customer deliveries of the 3 won't begin until late 2017.
And by the time Tesla's 3 enters series production, it won't be alone in the marketplace.
General Motor's $37,500 Chevrolet Bolt will start rolling through assembly lines a full year ahead of the 3.
Like the Model 3, the Bolt comes with a price tag in the mid-$30,000 range and the ability to go 200 miles on a single charge.
So will Chevy's one-year head start be trouble for Tesla? Not if you believe Tesla CEO, Elon Musk.
"I would like to point you to the large luxury sedans segment," Musk said during Tesla's investors call. "If the Model 3 behaves at all like the Model S in its market segment, it doesn't seem like we are going to be demand constrained."