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Here's how Netflix stacks up against its competitors in creating original shows (NFLX)

Since it started producing its own shows in 2013, Netflix has gone all-in on original content.

CEO Reed Hastings and content chief Ted Sarandos have repeatedly emphasized that original content is the future of the platform, and that Netflix wants to drastically increase its output of new shows. 

Hastings has also worked hard to promote the idea that Netflix can consistently outperform other companies in producing quality shows because of its treasure trove of data. He characterizes Netflix a "data machine," one that knows exactly what TV show you want to watch, and then gives it to you.

Is it true?

Some research has suggested that Netflix is, indeed, better at making shows than major networks like ABC and Fox. 

Consumers are increasingly turning to the Web to shop for health and personal care products — here's why

From cosmetics to disposable razors, personal care items are increasingly being delivered to consumers' doorsteps as more online retailers adopt subscription services. Nearly 40% of US consumers who regularly purchase health and personal care products online say they're signed up for at least one subscription e-commerce service.

Consumers largely sign up for subscription e-commerce services for the time-saving benefits. And when it comes to products that consumers use regularly — such as those that fall under the health and personal care category — subscription services remove the need of having to make frequent trips to the store.

Hulu CEO Mike Hopkins and Roku founder Anthony Wood will talk about disrupting TV at IGNITION 2015

Think of some of the best, most buzzed-about shows on TV right now: "Game of Thrones," "Orange Is the New Black," "The Americans," "Transparent."

What do those shows have in common? None of them are on network TV — in fact, they aren't even all on cable TV. In today's digital world of instant à la carte content, the television landscape is changing, perhaps for good.

It's clear TV is undergoing not just a moment, but a movement. And we're happy to announce that Hulu CEO Mike Hopkins and Roku Founder and CEO Anthony Wood will be on hand to discuss the disruption of TV as we know it at this year’s

Elon Musk is thinking much bigger than cars and rockets (TSLA)

Say what you will about Tesla and SpaceX CEO Elon Musk, there's no question that he's thinking much bigger than cars and rockets.

He proved that again this week when he renewed his call for a carbon tax during a speech in Paris to coincide with the United Nations Climate Summit.

If you're a cynic, you might say that Musk has been trying to create a new story for Wall Street, to counter some of the skepticism that's emerged over Tesla's financial prospects. 

But that accusation misses his larger vision.

After all, when he became hyper-rich after eBay bought PayPal, he didn't spend his millions to develop a social media app. Rather, he bought into an electric car company, declared that he wanted to send astronauts to Mars, and invested in solar power.

The world's most accurate Apple analyst says a cheaper 4-inch iPhone is coming that will 'resemble an upgraded iPhone 5s' (AAPL)

KGI’s Ming-Chi Kuo, the world's most accurate Apple analyst, says that a forthcoming new 4-inch iPhone will “resemble an upgraded iPhone 5s,” and will likely be called the iPhone 6c, according to 9to5Mac.

The main difference will be upgraded internal components and a curved edge like the iPhone 6s (and 6).

Kuo says the phone will include an A9 processor, the same type used in the iPhone 6s, and will come in a metal case with at least 2-3 color variations. It will also support Apple Pay with an NFC chip.

There will not be an upgrade to the camera, which will be the same 8-megapixel one as in the iPhone 5s, according to Kuo. The iPhone 6s has a 12-megapixel camera.

Zappos' sneaky strategy for hiring the best people involves a van ride from the airport to the interview

Tony Hsieh has run Zappos with "a little weirdness" as a fundamental value since becoming the online retailer's CEO in 2000. It makes sense then, that Zappos has a highly unusual hiring process.

"The recruits have to fit in socially, intellectually, and emotionally," write Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh in "Rocket: Eight Lessons to Secure Infinite Growth." "They have to be ready for their new family. Cultural fit is the key hurdle."

To help narrow the field of viable candidates, Zappos

Google's new ads will let you actually play a game before you download it (GOOG, GOOGL)


Next time you notice an ad for a smartphone game, you may be able to test the app out before deciding whether you actually want to download it or not. 

That's the idea behind Google's new "Trial Run" ad format, which will give people 60 seconds of playtime before they decide whether or not a game deserves a spot on their homescreen.  

It makes sense: How will you know whether you find Cookie Jam amusing until you actually get to spend some time playing? 

Advertisers will still only have to pay when a user installs their app, not every time someone runs though a trial game.

That way, they'll only be shelling out for users who are genuinely interested in playing the game, versus those who downloaded it based simply on a product screenshot, catchy description, or a whim. 

This new format actively tries to counteract 

Joanna Shields is now a Home Office minister
Posted December 3, 2015 0:10 AM
Joanna Shields is now a Home Office minister

The Queen has approved the UK government's decision to make a former Google and Facebook executive a joint minister across two government departments.

Baroness Joanna Shields OBE was today appointed as a Parliamentary Under Secretary of State at the Home Office, which is responsible for immigration, security, and law and order.

In May, Shields was appointed Parliamentary Under Secretary of State at the Department for Culture, Media and Sport (DCMS) and the UK's Minister for Internet Safety and Security.

Snapchat is finally learning to love the 'creepy' advertising it once said it hated

Over the last two years, advertisers have questioned Snapchat's ability to meet their expectations on two key requirements: targeting and measurement.

Investor Fidelity's move to slash the estimated value of its stake in Snapchat by 25% "exacerbated" these concerns, according to Reuters.

Snapchat offers few in-depth analytics or granular methods to target specific groups of consumers with ads, compared to Facebook, Instagram, and Twitter (who have all been in the advertising game a lot longer than the 14 or so months Snapchat has been selling ads).

Snapchat CEO Evan Spiegel and its other executives have previously said publicly

These photos show how Snapchat handled its first serious breaking news event with the San Bernardino mass shooting

On Wednesday, Snapchat made a big entry into the breaking news arena with coverage of the shootings at a social-services agency in San Bernardino, California, that left 14 dead.

Snapchat created a "California Shooting" live story filled with photos and videos that Snapchat's team collected from users experiencing the effects of the shooting.

Live event coverage has been a recent priority at Snapchat, but the "California Shooting" live story marks an attempt by the company to be a source for ongoing, developing national news stories. Snapchat's previous live stories have featured events like the