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The 10 most important things in the world right now
Posted November 5, 2015 11:56 PM
The 10 most important things in the world right now

Good morning! Here's what you need to know on Friday.

1. Britain will resume flights from the Egyptian resort of Sharm al-Sheikh on Friday following additional security measures, a day after President Barack Obama said the US is taking "very seriously" the possibility that a bomb caused a Russian plane to crash in Egypt's Sinai Peninsula.

2. Experts warn that regardless of whether or not the Islamic State was responsible for downing a Russian jet, as they claim, it marks the group's sudden transformation into a major global threat.


The TalkTalk hack is much smaller than everyone first thought

TalkTalk on Friday radically revised down the number of customers it says have been hit by a recent cyber theft of personal data.

The internet and phone provider says in a statement on Friday that just 156,959 people are affected by the hack, down from a previous estimate of 1.2 million and an initial assessment of 4 million.

Out of this total, 15,656 had their bank account and sort code assessed. 28,000 credit and debit card numbers were also taken, but TalkTalk says in all of these cases numbers were obscured and the data was not kept with other identifying information like names and addresses.

Facebook is more concerned than ever about ad blockers

Ad blockers are a growing risk to Facebook's advertising empire — and it's only cash source, a new regulatory filing shows.

"Revenue generated from the display of ads on personal computers has been impacted by these technologies from time to time. As a result, these technologies have had an adverse effect on our financial results and, if such technologies continue to proliferate, in particular with respect to mobile platforms, our future financial results may be harmed," the filing says.

The company had cited the "impact of new technologies" as a threat in regulatory filings previously, but it was never called out in this much detail, as first spotted by Bloomberg.

Google wants to test secret airborne technology at New Mexico's 'spaceport' and an Indian reservation (GOOG, GOOGL)

Google plans to test secret airborne communications technology at the New Mexico "spaceport" facility where space tourism and exploration companies Virgin Galactic and SpaceX have set up shop, as well as an Indian reservation in Oregon.

Google wants to test a radio technology that involves aircraft hovering 25,000 feet in the air and several terrestrial stations located at Spaceport America, a facility funded by the state of New Mexico that hopes to be the center of the nascent space tourism industry, according to recently filed documents with the Federal Communications Commission.

Google also requested authority to test the technology at an Indian reservation in Warm Springs, Oregon, and in Pescadero, California, according to the documents.  The filings were submitted in the summer, before Google restructured into the Alphabet holding company, which creates independent companies out of various Google groups.

Here's why Facebook cares so much about making its ads work in emerging markets (FB)

Wall Street loved Facebook's strong Q3 earnings report this week, which saw revenues swelling a healthy 41% year-over-year.

The company managed to make 50% more ad revenue from every user in the US than it did a year ago. 

But a look at some of the company's other stats reveals just how important it's becoming for Facebook to make sure that it can make money from users in emerging markets like India and Africa too. 

Right now, most of Facebook's revenue comes from North America and Europe. Even though the Asia-Pacific region and the rest of the world accounts for 65% of its monthly active users, only about 25% (or $1.1 billion) of the money it makes comes from those areas.

15 more cartoons that perfectly describe life in Silicon Valley

Liz Fosslien is a freelance designer who previously worked at Genius. Now she runs a cartoon blog that jokes about Silicon Valley's unique culture.

People seem to like her work — we published some of her cartoons in August — and now she even has her own online store.

Here are 15 more of Fosslien's cartoons that only people who are familiar with Silicon Valley's culture will understand.

Startup advice doesn't apply in every situation. Useful when establishing a social-media presence. If you torture the data enough, it will say what you want.

The Tesla Model S is a quiet masterpiece of technology and design (tsla)

The Tesla Model S hit the market in 2012, succeeding Tesla's sexy 2-door Roadster. It was Tesla's first car built truly in-house, and it has been steadily improved over the past three years.

It was designed by Franz von Holzhausen, who created a smooth and sinuous luxury sedan, powered entirely by electricity. The Model immediately captivated the Silicon Valley elite. 

But what makes it so great? Numerous details add up to pretty awesome ride that can, in its high-performance version, smoke supercars.

New York Times sheds light on why Stanford reversed its 10-year ban on entrepreneur Joe Lonsdale

Stanford decided on Monday that it would no longer ban venture capitalist Joe Lonsdale from campus after "new evidence" emerged regarding a former student's sexual assault allegations against him. 

This week, a reporter who investigated the case, Emily Bazelon, said she reached out to Stanford about what "new evidence" it found and that the school pointed to her own article in The New York Times Magazine. 

A safer alternative to a once-daily HIV pill just got approved — here's what you need to know about it

The FDA just approved a new treatment for HIV.

Genvoya, a combination pill developed by Gilead Sciences Inc. that only has to be taken once a day, is the first if its kind to get the agency's green light.

The drug is approved to treat anyone with human immunodeficiency virus (HIV) who's 12 or older and just starting HIV treatment. It works by interfering with a special protein necessary for HIV to multiply. Keeping the amount of HIV in the blood low is key for suppressing symptoms of the virus.

Here's what you need to know: Genvoya is a combo of the drugs 

Inside Airbnb's playbook for taking over every city

Hot off a victory in San Francisco's elections, home-sharing startup Airbnb isn't taking a break.

San Francisco residents voted Tuesday not to pass Prop F, a ballot initiative that would put a cap on how much home owners could rent their homes. 

During an election debrief turned victory speech, Airbnb's head of global policy, Chris Lehane, issued a thinly veiled threat to other cities. 

In sum, Airbnb says it has figured out how to mobilize its home-sharing network, and its membership numbers are almost totaling the NRA. Now that it successfully rallied its San Francisco user group, it's going to do the same in 100 cities across the US in the form of "clubs."

Here's the playbook of