• Ford CEO Jim Hackett is an advocate of "design thinking"
• He has a lot of credibility in Silicon Valley.
• But his approach might be at odds with the tech industry's metabolism.
Ford CEO Jim Hackett feels your pain.
Seriously, if you live in a big city, Hackett intends to put the 100-plus-year-old automaker on a path to alleviating your transportation suffering.
But he doesn't want to use robot cars.
"When you paint the robots as perfect and humans as imperfect, we've made a big mistake," Hackett said at Ford's City of Tomorrow event in San Francisco on Thursday, according to a report by