Twitter will make it easier for companies to stream live video on its service with the launch on Tuesday of a new set of features aimed at professional broadcasters, Business Insider has learned.
Media organizations and advertisers will be able to stream live video directly on Twitter using professional camera equipment, a person familiar with the matter said. Anyone can stream live video using the Twitter mobile app already, but broadcasters currently have no way of streaming with professional equipment unless they strike a deal with Twitter directly.
To stream live video on Twitter, companies have so far been forced to use the Twitter-owned Periscope live streaming app, which is complex to use with professional equipment and not directly integrated with Twitter. The company's new interface will let professional broadcasters bypass the Periscope app altogether and stream video directly from their Twitter accounts.