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Here's why consumers are increasingly turning to streaming media devices to view content

The way consumers access media content is drastically evolving. Viewers once limited to watching programming by a cable or satellite provider at a specific time and via a certain channel package are increasingly moving to over-the-top content (OTT) — or content that's streamed over the internet — for its greater selection and convenience.

Since streaming media devices debuted in the mid-2000s riding in the wake of new OTT services like Netflix, they've grown in popularity. In fact, over half of homes in the US have at least one television set that's connected to the internet.

The 10 most important things in the world right now

Good morning! Here's what you need to know on Tuesday.

1. Russian President Vladimir Putin is pulling his troops out of Syria as the country's civil war drags into its fifth year, Reuters reported Monday. It's not clear whether Russia will stop carrying out airstrikes in Syria.

2. The US now believes that it successfully killed one of ISIS' most successful military masterminds in a March 4 airstrike in Syria. The attack was aimed against ISIS' "minister of war," Omar al-Shishani, aka Omar the Chechen.


10 things in tech you need to know today (GOOG, FB, MSFT, AAPL)

Good morning! Here's the technology news you need to know this Tuesday.

1. Facebook, Google, and Snapchat are working on their own increased privacy technology as Apple fights the US government over encryption. Apple is due to appear in a federal court in California later this month to fight a court order.

2. Go world champion Lee Sedol made a surprise move ahead of the fifth and final game against Google DeepMind's AlphaGo AI. He asked if it was possible to play with black stones instead of white stones. DeepMind said yes.


AI 4 Human 1: Google DeepMind beats Go champion Lee Sedol in a tense final game (GOOG)

Google DeepMind's AI has won the fifth and final game of Go against human world champion Lee Sedol.

The victory marks the end of a week-long Challenge Series tournament in South Korea that has caught headlines across the world.

It's a major milestone for artificial-intelligence research: Go is a simple game but has been notoriously difficult for computers to master because of the sheer number of potential moves. Go players believe the game relies on intuition as a strategy.

While AI programs began being able to beat humans at chess decades ago, the best Go players in the world have always been able to outsmart Go-playing software — until now.

Why this long-time Googler jumped to Oscar, the billion-dollar startup shaking up healthcare (GOOG, GOOGL)

Oscar, a $1.75 billion startup that's trying to shake up the health insurance industry, just poached long-time Googler Alan Warren as its CTO. 

Warren had worked at Google for nearly twelve years, most recently as a VP of engineering in its New York City office, responsible for products like Docs and Drive, as well as its "Classroom" education efforts. 

He tells Business Insider that he tried to attack the broken healthcare system while inside Google by leading engineering for the "Health" product the company rolled out in 2008 to help regular people organize their medical records online. But, ultimately, Google didn't have enough leverage with insurance providers and

Apple News will soon get 'native' ads that look like articles (AAPL)

Apple has introduced a new ad format for sponsored posts that will appear in users' news feeds alongside articles in the Apple News app.

The company revealed the new ad format in a developer-specification document for Apple's in-house mobile-advertising platform updated in March.

According to the new native-banner format, sponsored ads will "display directly in the content feeds, in line with News articles," and can link to an article in the News app. The advertising format is available for the iPhone and iPad versions of Apple News.

The ads will be set in the same font as other articles in the News app, except for a small "sponsored" tag. The ads are "intended to blend in with their surroundings," the document reads.

Here's the example provided for a sponsored-post banner:

It's no coincidence that Amazon and Microsoft are rethinking the computer (AAPL, GOOG, MSFT, AMZN)

They may have been founded decades apart, but Microsoft and Amazon have a lot in common.

Both companies were established out of their founders' garages. Both make their homes in the larger Seattle area. Both are leading the cloud-computing market.

And with gadgets like the Microsoft HoloLens holographic goggles and Amazon Echo digital-voice assistant, both companies want to redefine the notion of computing beyond the PC and smartphone.

Right now, Amazon and Microsoft are leading some of the most promising efforts to develop the next big computing platforms.

Microsoft has booted Okta, a customer and partner, from its upcoming tech conference

Microsoft has "disinvited" Okta, a hot cloud startup, from being a sponsor at its upcoming Ignite tech conference, Okta CEO Todd McKinnon tells Business Insider.

Microsoft did this even though Okta has been a sponsor of the conference for years.

Okta's main product helps companies manage employee passwords for a bunch of different cloud services, and it also helps them manage mobile devices. Microsoft has recently introduced similar products.

In an email viewed by Business Insider, Microsoft said that the event's leadership team refused Okta's sponsorship and removed it as an exhibitor "due to broad competition between our companies in the mobility solution space."

The weird thing is, Microsoft hasn't banned all of its competitors from this show. For instance, Cisco is a major sponsor and it heavily competes with Skype, as well as Yammer and other Microsoft products.

Here are the latest drawings of Google's crazy new campus in California

About a year ago, Google revealed plans for a new campus it's building in Mountain View, California, near its current location.

The plans have changed a little since then, and today the city of Mountain View posted the latest plans for one of the buildings, as earlier reported by the Silicon Valley Business Journal.

The building, known as Charleston East, will be two stories and about 595,000 square feet. Check out how Google imagines it will look:

Here's the cover shot, showing the view of the entry. Doesn't that guy in front look a little young to be working at Google? This is a cross-section plan of the building. Here's the view from the west, with storm clouds gathering.

The best human Go player made a surprise move that a machine would never make ahead of his final match with AlphaGo (GOOG, GOOGL)

Lee Sedol, the human Go champion, is set to play AlphaGo, Google's artificial-intelligence system, one last time on Monday night.

The two are in a best-of-five match of Go, the ancient Chinese board game in which no artificial intelligence (AI) program had ever defeated a top-ranked human player without a handicap — until this series. AlphaGo beat Lee three times last week before losing the fourth.

But ahead of the fifth and final match, Lee made a surprise request to AlphaGo's creator, Demis Hassabis: He wanted to play with the black stones.

The move was a surprise given that Lee told the press that he found AlphaGo to struggle more when it played with black stones. And it's a move that no machine-learning program would have made, since it makes decisions based on probability, not intuition or for the purpose of challenging itself.