Amazon has taken one step closer to becoming a cable company with the launch of its new “partners program” that will allow you to add premium subscriptions like Showtime and Starz to your Amazon Prime account.
The update will give Prime users the ability to add over 30 over-the-top options, and create their own personal bundles.
Subscriptions for Showtime and Starz will cost $8.99 per month to add to your account.
While this seems to put Amazon into more direct competition with cable companies like Comcast or even DirecTV, it isn’t necessarily a new business model — just new for Amazon. Hulu has offered Showtime as an ad-on to its service since July.
But Amazon’s offerings are much more expansive, and show a significant break in direction from rival Netflix.
Both Netflix and Amazon have been focusing on original content, especially over the last year. Amazon won