On a fourth-quarter and full-year 2015 earnings conference call with analysts on Wednesday, before she uttered a single word about a car or a truck, General Motors CEO Mary Barra talked about leading "the transformation of personal mobility."
GM was founded in 1908, at a time when over 24 million horses and mules were still owned in the US. By 1960, that number had plunged to 3 million — thanks largely to the Detroit auto industry.
It goes without saying that with Uber and other highly disruptive mobility services on the rise, valued at billions, GM doesn't want to have done to it what it did to the horse.
But can a company this old, building millions of cars and trucks every year that are intended to be owned and driven by individuals, really make the shift?
If you've watched the rocket-like ascent of Uber, now valued at $68 billion, making it