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Adobe is now officially an ad tech company (ADBE)

Adobe has launched a platform called Advertiser Cloud that will allow its customers to manage and buy its digital and TV ads, the company announced Tuesday.

The launch follows Adobe's $540 million acquisition of video ad tech company TubeMogul, which closed in December.

The Adobe Advertising Cloud includes three components: Search, TubeMogul's demand-side platform, and what Adobe calls "dynamic creative optimization," which lets marketers change and test what their ads look like, depending on their performance.

The Advertiser Cloud will also integrate with other existing products that marketers use, such as Adobe Analytics.


Video ad tech firm Teads acquired by Dutch telco Altice for roughly $322 million

France-based video ad tech startup Teads has been snapped up by Dutch telecommunications company Altice for around $322 million (€300 million), several sources told Business Insider.

Teads will become a division of Altice following the transaction, making it the latest in a string of ad tech companies — from AOL and Yahoo to Verizon, Turn to Singtel, and Tapad to Telenor — to be acquired by a telco. 


WeWork is raising $3 billion from SoftBank and its massive tech fund

WeWork, the fast-growing office leasing startup, has raised $300 million from Japan's SoftBank and could rake in a total investment of $3 billion in a massive funding round, reports the Wall Street Journal

The deal could be among the first from SoftBank's $100 billion technology Vision Fund, which was announced last October and is being described as the largest fund of its kind in the world. 

WeWork has just received an investment of $300 million from SoftBank itself, according to the Wall Street Journal. The company is expected to raise a further $2.7 billion from SoftBank's Vision Fund. 


Twitter is about to open up its live video platform, to take on Facebook (TWTR)

Twitter will make it easier for companies to stream live video on its service with the launch on Tuesday of a new set of features aimed at professional broadcasters, Business Insider has learned.

Media organizations and advertisers will be able to stream live video directly on Twitter using professional camera equipment, a person familiar with the matter said. Anyone can stream live video using the Twitter mobile app already, but broadcasters currently have no way of streaming with professional equipment unless they strike a deal with Twitter directly.

To stream live video on Twitter, companies have so far been forced to use the Twitter-owned Periscope live streaming app, which is complex to use with professional equipment and not directly integrated with Twitter. The company's new interface will let professional broadcasters bypass the Periscope app altogether and stream video directly from their Twitter accounts.


This credit-card-sized 'dumb phone' helped me de-stress and disconnect for the first time in weeks

Here's an experiment: Try to remember the last time you purposely left the house without your smartphone.

If you're having trouble coming up with an answer, you're not alone — and you're exactly the type of person the makers of the Light Phone are targeting.

The Light Phone is the anti-smartphone. It does two things and two things only: It sends calls and receives them.

It doesn't text, it doesn't connect to Twitter, and it doesn't have a camera. All you're able to do with the Light Phone is have your calls sent to it via call forwarding and program in 10 speed dials. Light's founders actually say the phone is designed to be used "as little as possible." 

So why would a company build a product it doesn't really want you to use? Easy: To help cure smartphone addiction.


Here’s how Apple’s iPhone sales break down by region (AAPL)

Apple last week announced its plans to set up two new R&D centers in China, its latest effort to boost its standing in the world’s second-largest economy. The company said it’ll invest more than $500 million in research in the country.

The commitment to China could help Apple curry favor with local officials. Either way, as this chart from


Uber fares could go up by 20% if it loses a UK court battle

Your cheap Uber ride might cost 20% more if the company loses a legal battle over taxes in the UK.

Jolyon Maugham QC is a respected barrister who is suing Uber through his non-profit, the Good Law Project, for alleged unpaid VAT.

In a case update, the Good Law Project estimated that Uber will have to charge passengers more, cut drivers' fees, or reduce its own cut of fares if the company loses the case.

In a press statement, the Good Law Project said: "The consequences for Uber's business model are profound. Going forward, it may have to raise its prices by as much as 20%, reduce the wages it pays to drivers, or charge a smaller fee.


This iPhone 8 concept design is the best we've seen yet — check it out (AAPL)

This fall, Apple is expected to launch its next-generation iPhone. And because 2017 marks 10 years since Steve Jobs first introduced the revolutionary Apple product, expectations are high. 

Predictions for what new features Apple might introduce with the iPhone 8 (or iPhone Edition, or iPhone X) are wide-ranging. However, the consensus seems to be that augmented reality is the new frontier for smartphones, and Apple reportedly has "hundreds" of people currently working on ways to bring AR into the mainstream. 

With the expected September launch of the new iPhone still half a year away, enterprising designers have taken it upon themselves to create concepts of what the next iPhone might look like. 

One of our favorite concepts comes from


I used Amazon's Alexa to control a Ford Fusion and I'm convinced it's the future of driving (F)

Amazon's Alexa is coming to all kinds of devices. 

Bluetooth speakers, TVs, even light bulbs are getting the Alexa treatment these days. But Amazon is also targeting automakers with the technology. 

The internet giant has partnered with a number of car companies to work with them on integrating the smart voice assistant into new vehicles. 

In January, Ford became one of the first automakers in the US to begin rolling out the technology in select cars. 

Owners of the Ford Focus Electric, Fusion Energi, and the C-MAX Energi can currently use Alexa while at home to perform certain vehicle functions.


Apple CEO Tim Cook took a look at secretive billion-dollar startup Magic Leap (AAPL)

Here's one big sign that Apple is serious about developing a pair of smartglasses: CEO Tim Cook visited Magic Leap's offices last summer to check out their augmented reality technology, former Magic Leap employees said. 

Cook has been signaling that the company is working on AR, and eventually a pair of smartglasses as Apple's "next big thing." AR, an emerging technology, integrates computer graphics into the real world.

Magic Leap is a secretive billion-dollar startup working on a headset and the company is widely seen as one of the leaders in the burgeoning field.