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Here's why Facebook cares so much about making its ads work in emerging markets (FB)

Wall Street loved Facebook's strong Q3 earnings report this week, which saw revenues swelling a healthy 41% year-over-year.

The company managed to make 50% more ad revenue from every user in the US than it did a year ago. 

But a look at some of the company's other stats reveals just how important it's becoming for Facebook to make sure that it can make money from users in emerging markets like India and Africa too. 

Right now, most of Facebook's revenue comes from North America and Europe. Even though the Asia-Pacific region and the rest of the world accounts for 65% of its monthly active users, only about 25% (or $1.1 billion) of the money it makes comes from those areas.


15 more cartoons that perfectly describe life in Silicon Valley

Liz Fosslien is a freelance designer who previously worked at Genius. Now she runs a cartoon blog that jokes about Silicon Valley's unique culture.

People seem to like her work — we published some of her cartoons in August — and now she even has her own online store.

Here are 15 more of Fosslien's cartoons that only people who are familiar with Silicon Valley's culture will understand.

Startup advice doesn't apply in every situation. Useful when establishing a social-media presence. If you torture the data enough, it will say what you want.

The Tesla Model S is a quiet masterpiece of technology and design (tsla)

The Tesla Model S hit the market in 2012, succeeding Tesla's sexy 2-door Roadster. It was Tesla's first car built truly in-house, and it has been steadily improved over the past three years.

It was designed by Franz von Holzhausen, who created a smooth and sinuous luxury sedan, powered entirely by electricity. The Model immediately captivated the Silicon Valley elite. 

But what makes it so great? Numerous details add up to pretty awesome ride that can, in its high-performance version, smoke supercars.


New York Times sheds light on why Stanford reversed its 10-year ban on entrepreneur Joe Lonsdale

Stanford decided on Monday that it would no longer ban venture capitalist Joe Lonsdale from campus after "new evidence" emerged regarding a former student's sexual assault allegations against him. 

This week, a reporter who investigated the case, Emily Bazelon, said she reached out to Stanford about what "new evidence" it found and that the school pointed to her own article in The New York Times Magazine. 


A safer alternative to a once-daily HIV pill just got approved — here's what you need to know about it

The FDA just approved a new treatment for HIV.

Genvoya, a combination pill developed by Gilead Sciences Inc. that only has to be taken once a day, is the first if its kind to get the agency's green light.

The drug is approved to treat anyone with human immunodeficiency virus (HIV) who's 12 or older and just starting HIV treatment. It works by interfering with a special protein necessary for HIV to multiply. Keeping the amount of HIV in the blood low is key for suppressing symptoms of the virus.

Here's what you need to know: Genvoya is a combo of the drugs 

Inside Airbnb's playbook for taking over every city

Hot off a victory in San Francisco's elections, home-sharing startup Airbnb isn't taking a break.

San Francisco residents voted Tuesday not to pass Prop F, a ballot initiative that would put a cap on how much home owners could rent their homes. 

During an election debrief turned victory speech, Airbnb's head of global policy, Chris Lehane, issued a thinly veiled threat to other cities. 

In sum, Airbnb says it has figured out how to mobilize its home-sharing network, and its membership numbers are almost totaling the NRA. Now that it successfully rallied its San Francisco user group, it's going to do the same in 100 cities across the US in the form of "clubs."

Here's the playbook of


How Facebook code infiltrated the Fortune 50 (FB)
Posted November 5, 2015 0:43 AM
How Facebook code infiltrated the Fortune 50 (FB)

When you're running at Facebook's scale, you're going to run into problems that no other tech company has ever encountered before. 

Which means that it falls on Facebook itself to build the tools it needs to handle the massive amounts of data it has to crunch every day.

Enter Facebook Presto, a data-crunching tool built in-house at the social network.

When Presto was first revealed in 2013, Facebook's analysts and engineers were using it to ask questions of its then-300 petabyte large data warehouse and get answers fast.


Facebook is officially a mobile-first company (FB)

Facebook has done a better job of capitalizing on the move to mobile than any other major internet company.

When it went public in May 2012, it had just launched a mobile advertising business. Now, mobile advertising makes up the vast majority of its revenue — 78% in the quarter ended September 30.

As this chart from


Microsoft just bought a startup that can automatically track how far you drive (MSFT)

Microsoft has bought Mobile Data Labs, a startup best known for its mileage tracking app MileIQ.

MileIQ automatically tracks and logs the miles you drive, and helps you claim your deductions or reimbursements. It's a simple idea, but MileIQ is actually a handy tool to millions of workers who otherwise has to track and report this stuff manually.

MileIQ has 1 million users and has been the top grossing finance app in the iTunes store for 20 straight months, Microsoft said. It helps users save $547 a month on average, or more than $6,500 a year, according to MileIQ.

The app will likely remain in full service, as MileIQ


NASA just announced key findings that explain how extreme climate change transformed Mars into a lifeless desert

Billions of years ago, Mars looked a lot like Earth, scientists suspect.

But something happened 3.7 billion years ago that severely changed the Red Planet's climate and, over time, left the surface dry, desolate, and frozen — a lifeless shell of its former self.

For years, planetary scientists have wondered where all of the surface water and atmospheric carbon dioxide (for possible plant growth) went.

Now, these questions are one significant step closer to being answered thanks to NASA's Mars Atmosphere and Volatile Evolution (MAVEN) mission that recently completed one year in orbit around Mars.