When SunCulture CEO Samir Ibrahim talks about his job, he likes to use bowling terms.
"You know when you go bowling, the bowling alley has bumpers on each lane?" he said. "I hire the best people, show them where the pins are, and then I just act as their bumpers."
As a result, Ibrahim, who was named one of Forbes' "30 Under 30" in 2017, takes a hands-on role in his organization's hiring process. Founded in 2013, SunCulture sells drip irrigation systems to Kenyan farmers, saving water and generating clean electricity.
Ibrahim extensively interviews all potential direct reports at the Nairobi-based startup, sometimes clocking in over 40 hours of conversations with individuals interviewing for certain crucial positions.
For many of those interviews, Ibrahim prefers to kick things off with a challenge.