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Old people are finally going crazy for social media

If you thought old people don't "get" social media, you may want to think again.

According to a report by Pew Research Center last month, 35% of all adults aged 65 and older said they're on social media. That's more than triple what was reported in 2010, when only 11% said they were social media users.

That still vastly lags behind young adults (ages 18 to 29), who said 90% are on social media, but it's a dramatic improvement from 2005, when only 2% of adults 65 and over said they used social media of any form.

The report didn't explain why the sudden jump was happening, but some of the reasons it cited in its previous reports include: reconnecting with old friends, reaching out for chronic disease support, and simply a way to bridge generational gaps.

The


Getting sick in China might've been the best thing to happen to this startup founder (GS)

Sometimes, an entrepreneur's 'eureka!' moment comes at the worst possible time. 

This is one of those stories.

The entrepreneur is Ryan Frankel. His startup is VerbalizeIt, a translation business. 

First, Frankel's backstory: he spent about three years working at Goldman Sachs on a variety of tasks on both private equity and venture capital deals across sectors including healthcare, consumer services and alternative energy, to name a few. 

In 2010, Frankel left Goldman Sachs and returned to school at the University of Pennsylvania's Wharton School of Business, and – like a lot of graduate students – took advantage of the free time.  


Pharma CEO Martin Shkreli says a new price for Daraprim could be here by Christmas — but it'll be only a 'modest' decrease

Turing Pharmaceuticals CEO Martin Shkreli has confirmed a New York Times report saying the price of Daraprim, the drug whose price increased dramatically after Turing bought it, would go down by the end of the year. He said, however, that the decrease would be "modest."

A Times article first published Tuesday reported that a price decrease for Daraprim would be on the order of 10%. But Shkreli told Business Insider in an interview by phone on Wednesday that that number was taken out of context from an interview this week with HIV activist Josh Robbins.


Toyota's $1 billion investment in Silicon Valley shows it wants to become a software maker

Toyota wants to be more than just the world's largest automaker — and its $1 billion investment in Silicon Valley shows its ambition to turn itself into one of the world's largest software developers.

On Friday, Toyota announced that it would be investing $1 billion over the next five years to build Toyota Research Institute, a new company based in Silicon Valley, near Stanford University, focused on artifical intelligence and robotics. 

The


Scientists discover why Mars is losing a disturbing amount of atmosphere every second

Mars used to look a lot like Earth, scientists suspect.

But something happened 3.7 billion years ago that severely changed the Red Planet's climate and, over time, left the surface dry, desolate, and frozen — a lifeless shell of its former self.

For years, planetary scientists have wondered where all the surface water and atmospheric carbon dioxide — important for possible plant growth — went.

Now, their questions are one step closer to being answered thanks to NASA's Mars Atmosphere and Volatile Evolution, or MAVEN, mission, which recently completed one year in orbit around Mars.


A startup that's going after Uber will pay back your surge-price receipts for you

One of the more annoying parts of using Uber is surge pricing, its dynamic pricing feature that kicks in when demand is high.

During times of high demand — on weekend nights, on holidays, or during bad weather — Uber enacts surge pricing, which charges a multiplier on every fare during busy times. Uber says that by raising its prices, it encourages its supply — drivers — to get out on the road to keep up with increased demand.  

Gett, a startup that's been trying to take on Uber with aggressive advertising campaigns, no surge pricing, and low flat fares, says it has a new way to lure in Uber customers.


Snapchat is closing the gap on Facebook in video with a reported 6 billion daily video views to Facebook's 8 billion (FB)

Snapchat is generating 6 billion video views on its app every day, according to the Financial Times.

That number has tripled since May, the FT's Tim Bradshaw reported, citing people close to the company.

Snapchat confirmed the view count, but declined further comment, according to the report. Business Insider has also contacted Snapchat for comment and we'll update this article if we hear back.

In September, International Business Times reported Snapchat was drawing in 4 billion video views a day.


I tried the colourful £80 smartwatch for children that doubles as a GPS tracker

There are lots of different smartwatches you can buy. The Apple Watch is probably the best-known smartwatch out there. I bought one but stopped wearing it after several months. So I've been curious to see what other smartwatches are available. 

British company Moochies has launched its own range of smartwatches, but there's a big difference: They're for children.

Moochies watches are designed to allow parents to easily call their children and track their location using a companion app. It's a neat idea, so I asked for a review unit and strapped it to myself.

SEE ALSO: Samsung has created a new flexible battery that can make your smartwatch last longer

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Google’s robot group struggles to fill leadership vacuum as it shoots for ambitious launch before 2020 (GOOG, GOOGL)

Nearly two years ago, Google announced a new robotics division that had secretly snapped up more than half a dozen companies. 

The state of those efforts is now in flux, and the group is in a difficult position as it tries to meet a goal of creating consumer robot technology by 2020.  

Called "Replicant" internally, the initiative is a collection of roughly ten acquired companies that insiders admit have little in common, with teams scattered across different countries and working on unrelated projects. 


'Anyone would think it's ISIS mark two,' says Saatchi & Saatchi CEO on the investigation into ad agency kickbacks (PUB)

Advertising agency executives have a lot on their plates at the moment. This summer, a record number of marketers put their media accounts up for review, a phenomenon dubbed "Mediapalooza," and last month the Association of National Advertisers announced an investigation into the media rebates and transparency issues plaguing the sector.

Business Insider recently caught up with Robert Senior, the worldwide CEO of Publicis Groupe-owned Saatchi & Saatchi, at the company's London headquarters and asked for his view on two of the big events that have shaken the ad industry this year.