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Tim Cook defends Apple's new iPhone case that everyone is complaining about (AAPL)

Nobody seems to like the design of the new $99 Apple Smart Battery case for the iPhone 6S.

Our friends at Tech Insider, for instance, says that despite the fact that the case can extend your battery life "it's like Apple's silicone case for the iPhone, but with a weird growth on its back." 

In an interview with Mashable, Apple CEO Tim Cook didn't exactly disagree — though he did say he "wouldn’t call it ‘the hump'" — he just says that the company went for usability over design. 

"One of the real insights here is, have you ever used other cases and tried to get them on?" Cook asked Mashable. 

This profitable startup with no outside investors will be worth $4.4 billion when it goes public tomorrow

The IPO market may be cooling down for a lot of tech companies, but that doesn't seem to be the case with Atlassian, the business-software maker best known for its JIRA and HipChat products.

Atlassian, slated to begin trading on the public markets Thursday, set its IPO price at $21/share, giving it a $4.4 billion valuation, Fortune reports.

That's a nice boost from the price range Atlassian had originally projected, which would have given it a valuation of $3.8 billion at the high end.

It's a strong indicator of investor interest. And it means Atlassian could turn out to be the most successful tech IPO of the year, drawing solid interest from public investors. If all goes well tomorrow, Atlassian's market cap will end up exceeding its private-market valuation. 

Mark Zuckerberg: If you are Muslim, 'we will fight to protect your rights'

In a Facebook post, founder and recent dad Mark Zuckerberg has pledged his support to the global Muslim community in the wake of a rising tide of anti-Muslim sentiment worldwide. 

"If you're a Muslim in this community, as the leader of Facebook I want you to know that you are always welcome here and that we will fight to protect your rights and create a peaceful and safe environment for you," Zuckerberg writes.

As Zuckerberg correctly notes, the recent Paris terror attacks and the San Bernardino shooting has resulted in a big backlash, culminating in presidential candidate Donald Trump calling this week for a blanket ban on Muslims in the US.

Anonymous is planning a 'trolling day' against ISIS

The hacking collective Anonymous has declared Friday "ISIS trolling day" and is encouraging people to mock the terrorist group online.

Anonymous released a video statement online about its campaign against the terrorist group — which is also known as the Islamic State, ISIL, and Daesh — asking people to take part on Twitter, Facebook, Instagram, and YouTube. The operation will use the hashtags #Daesh and #Daeshbags.

"We ask you to show your support and help against ISIS by joining us and trolling them // do not think you have to be part of Anonymous, anyone can do this and does not require special skills," the group said in a statement, according to NBC News.

There's one massive shift in the way people buy things that PayPal's CEO is really excited about (PYPL)

PayPal CEO Dan Schulman says the emergence of mobile payments technology, including in-app and in-store payments, has really started to take shape this year, completely changing the way people think about payments.

"Everyone's saying this is the year that really what they call 'omnichannel around the mobile phone' — being used online, in-app, in-store — is coming to the forefront," Schulman said at Business Insider's Ignition conference on Wednesday.

That means more people are now shopping directly within mobile apps as opposed to going to retail stores, and even when they do, they're starting to consider the use of mobile payments instead of cash. That's also enhancing the overall shopping experience because retailers can now send coupons or promotions based on past shopping records.

Marissa Mayer is paying Yahoo's editor-in-chief $5 million a year (YHOO)

Yahoo raised eyebrows in the media world in August when it hired former Time Inc Editor-in-chief Martha Nelson. 

But news about Nelson's pay package, reported by Politico's Joe Pompeo on Wednesday, is likely to make jaws drop.

Yahoo is giving Nelson — who is the internet company's Global editor-in-chief — an annual compensation package of $5 million a year, Politico said, citing a source with direct knowledge of the deal.  

New data reveals the Ashley Madison hack actually caused people to use the cheating app more

This summer when the dating site for cheaters Ashley Madison was hacked, it seemed like the end for the company.

The personal data of millions of users was spewed onto the internet, and the media firestorm that followed caused CEO Noel Biderman to resign.

But even in the midst of the craziness, Ashley Madison always claimed it was still seeing user growth. In fact, just two weeks after the leak, Ashley Madison claimed it was seeing hundreds of thousands of new users sign up.

Now new data from 

When Smosh star Mari Takahashi started out, YouTube comments were so cruel they made her cry

With 38 million subscribers, the YouTube comedy series Smosh is a phenom.

But Smosh's stars didn't always have it easy.

When Smosh wanted to expand with more videos, more channels, and more people beyond its famous cofounders Ian Andrew Hecox and Anthony Padilla, it hired Mariko Takahashi (or "Mari" to her fans), and launched Smosh Pit Weekly.

It's a weekly show that recapped various images, videos, and articles found on the Smosh Pit blog on the Smosh website.

And the reaction was brutally hard on her, her boss Barry Blumberg told attendees at Business Insider's Ignition 2015 conference in New York on Wednesday. Blumberg is chief content officer of Defy Media, the media company that owns Smosh and more than a dozen other entertainment brands.

Here’s when Verizon says you'll get 5G wireless service that’s 200 times faster than today (VZ)

Wireless phones are due for a big speed boost, when new 5G, or fifth generation, wireless service rolls out.

When is it coming?

According to Verizon CEO Lowell McAdam: soon, for some.

The first pilot tests of 5G wireless service will begin early next year, McAdam said Wednesday at Business Insider's IGNITION conference in New York.

5G will provide super fast wireless speeds, with data throughput of up to 1 gigabit per second, McAdam said. Today’s smartphones typically connect to the network at speeds of 5 megabits per second by contrast, he noted. “This is 200 times improvement in speed,” he said.

Here’s how McAdam said 5G will roll out.

Netflix just stepped up its leave policy — again (NFLX)

Netflix is cornering the paid parental leave market.

In an historic move in August, Netflix offered unlimited parental leave for up to a year following a child's birth or adoption to its salaried streaming employees. The new policy, however, excluded employees in the company's DVD distribution centers, many of whom are hourly workers. 

But in