Mobile marketers have struggled to find an ad unit that leads to conversions, not just fat-finger clicks.
But the mobile app-install ad — an ad that directs users to download a mobile app — finally offers measurable and impressive ROI. Facebook was the first major pioneer of this ad, and since its debut, Yahoo, Twitter, and Google have all launched their own version of this ad unit.
The ads are popular among developers who need their apps to stand out among the millions of mobile apps on the Google Play and the Apple app stores. And, for major mobile platforms, these ads command high prices that make them very attractive inventory.