Eric Schmidt, the executive chairman of Alphabet (formerly Google), today advised British startups to market their products on Facebook, Instagram, and Twitter if they want to grow their businesses.
"If you’ve got a great product, get it out there and the rest is obvious," Schmidt told UK entrepreneur Rohan Silva during an interview on BBC Radio 4 today.
Silva, who knows Schmidt from his days as a policy advisor to David Cameron, asked Schmidt what startups can do to market a product on a limited budget.
"Go out on Twitter, use Facebook. Instagram now is having a huge renaissance in terms of marketing and promotions."
Perhaps unsurprisingly, Schmidt also encouraged startups to use Google's advertising system to market their products.