Dave Fano's mantra is that buildings equal data. In every office building, there's data just floating in the air about how, why, and when people use space. The problem is we simply haven't done a good job of capturing it in the past.
No one in the building industry has adequate information about space, Fano says. People have a gut instinct, then they build, then they live with it for at least 10 years. Experience and talent help, but there are still a lot of expensive mistakes. There is waste.
Fano, who trained as an architect and is now WeWork's chief development officer, has been obsessed with eliminating that waste for a long time. Before joining the coworking-space startup, Fano cofounded a consulting firm, Case, which gained a reputation for its ability to fuse architecture and technology. Case worked with WeWork for three years before the $16 billion startup decided to buy it in 2015.