In the 11 years since economist Steven Levitt and journalist Stephen Dubner wrote their first book, "Freakonomics," their partnership has become an empire with four best-selling book that have sold over seven million copies, a popular podcast, a movie, countless speaking gigs, and other commercial opportunities.
It's a dream come true for Dubner, who is often depicted as Levitt's sidekick in the whole Freakonomics thing.
While Levitt is unquestionably the number-crunching data analyst of the pair, over the course of the past decade, Dubner has become more than just his scribe. Depending on the project, he does everything from the research to setting up the experiment, with Levitt always in charge of crunching numbers.
He says that this Freaknomics journey