Skip to main content

I visited Whole Foods on the day it was acquired by Amazon — and it's clear it'll never be the same


Posted August 28, 2017 9:36 PM
I visited Whole Foods on the day it was acquired by Amazon — and it's clear it'll never be the same (AMZN)

Echo Whole Foods

Amazon now officially owns Whole Foods — and the grocery chain is already transforming.

On Monday, Amazon's $13.7 billion acquisition of Whole Foods formally went through.

It was immediately clear that this wasn't a gradual transfer of power or slow evolution. Instead, Whole Foods slashed prices overnight. The price of grass-fed ground beef dropped to $6.99 a pound from $10.99, and bananas went from $0.79 to $0.49.

Amazon and Whole Foods announced on Thursday their plans to cut prices but didn't get into the nitty gritty of how the experience of shopping at the grocery chain would change.

So on Monday, Business Insider visited a Whole Foods in Brooklyn, New York, to see how Amazon's acquisition was immediately affecting the grocery chain.

The Whole Foods location, which opened in 2013, looked unchanged when I showed up at 7:59 a.m., before its 8 a.m. opening.



However, the moment I entered the store, it was clear that Amazon had taken over.



Nestled next to the local veggies was a "pick of the season" of a different kind: the Amazon Echo and Echo Dot. According to Amazon, the popular voice-controlled speaker system will be available at select Whole Foods locations.



See the rest of the story at Business Insider

Credit: Kate Taylor

Reference: http://uk.businessinsider.com/amazon-buys-whole-foods-changes

Tags: Technology, Innovation, Trending
File Under: Technology
comments powered by Disqus

Categories